With a background in theatrics and art, embracing diversity has been the driving force behind Make-Up Studio Amsterdam from day one. He created the first matte eyeshadow with deep pigmentation that could also be applied wet, and to this day his brand, Make-Up Studio Amsterdam is a staple for makeup artists and schools. He was determined to work with the highest quality products, but the current market did not suffice, and so he created his very own makeup line. With this, he became one of the first make-up artists in the world, training other professionals. An expert in theatre and art cosmetics, van het Hek realised his passion for makeup was larger than backstage and that he could apply his knowledge in the wider cosmetic business. Its founder was professional makeup artist, Wil van het Hek. A time when Amsterdam, the city of art, tolerance and diversity was thriving. With a mission to help everyone embrace their differences, this brand has given a new face to glam makeup looks and we are here to tell you why. This is the ethos behind professional makeup brand, Make-Up Studio Amsterdam. Where being different is nothing to be ashamed of, but rather something to embrace. We are lucky to be living in a time where art, tolerance and diversity are celebrated. They’re bold and beautiful, but more importantly, they give us the opportunity to express ourselves and be as experimental as our hearts desires.
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